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Get Your GooglePlus Vanity URL

I’ve seen a lot of information out there about getting a Google+ vanity URL, and how Google needs to get on the stick with that piece of updating right quick. Well, for all of you out there who own a...

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Six Secrets of Successful Email Marketing Campaigns

Email marketing. Chances are you hate receiving it – and why? Because at any given moment you don’t want what they’re selling. And the rest of the time, the writing is so loaded with sales speak that...

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Three Truths For Marketers About Social Networks

Okay, marketers, here are three truths about social networks, because it’s clear that some of you have no clue. People use them because they’re a convenient way to engage with other individuals. If it...

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Pt. I: Search

More Sales through Better Search and Engagement It’s confusing. Your Web site ranks on page one of several Google searches, you’ve placed a Google ad, and yet your company isn’t seeing any extra...

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More Sales through Better Search and EngagementPt. II: Attraction

So you read More Sales through Better Search and Engagement Pt. I: Search, you made some tweaks, and you feel like your site is search optimized now. Good work! Once your site places well in search...

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Pt. II: Attraction

More Sales through Better Search and Engagement So you read More Sales through Better Search and Engagement Pt. I: Search, you made some tweaks, and you feel like your site is search optimized now....

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Pt. III: Engagement and Fulfillment

More Sales through Better Search and Engagement Your site is optimized, the page descriptions in your search results are attractive and now you’re seeing an upturn in traffic on your site…but where...

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Five Words and Phrases Marketers Should Avoid (Or Learn to Use Correctly).

Better Writing for Marketers “You keep using that word. I do not think it means what you think it means.” - Inigo Montoya, The Princess Bride. Marketers, and I say this with all the affection in the...

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Startup Lessons from The Princess Bride

Today marks the 25th anniversary of the release of the movie The Princess Bride. Those of us who love the movie can quote most of it, and almost everyone, it seems, knows Inigo Montoya’s greeting for...

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How My Fake Company Web Site Turned Into a Real Job

I’ve always been a writer. When social media exploded in the mid-oughts, it seemed a natural next step. Blogger, MySpace, WordPress, Facebook, Twitter, GooglePlus… It’s been an evolution for sure, and...

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